Company Project 02
Havells India
Havells India Limited is one of the biggest FMEG companies in India with a strong global presence in electronic products and appliances. With operations spanning across 60+ countries, it majorly operates in India and has a new worth upwards of $1.4 billion. It also owns companies such as Loyd and Standard Electric.
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Final 02: Version 02
Final 02: Version 02
This project 01 was a classic more approach towards a tandoor grill, being the most ideal way to dress the problem statement, it lacked uniqueness which did not fit with the 'new product' tag.
Final 02: Version 02
Final 02: Version 02
Final 02: Version 02
This project 02 was had a unique approach, with its form giving a nostalgic traditional tandoor effect. After further development over its predecessor [version 01], this final product was more refined in all areas.
Research [Document screens], The full detailed project document book is uploaded at the end of the project.
Target Audience [User Personas & Product Scenarios]
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Big families on weekends cooking kebabs together. It provides the user with hot food directly off the grill. Younger individuals under adult supervision can learn how to cook.
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Younger individuals such as bachelors could enjoy an exotic meal with close friends or colleagues. College students can interact over leisure time using a portable grill, it takes cooking directly to the entertainment zone eliminating the need to cook or heat food in the kitchen.
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Newly married working individuals can cook effortlessly by saving cooking and cleaning time. Individuals can spend more personal time and making cooking more inclusive
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Cooking could be a group interaction, the portable form can help users cook on the dinning table. It contributes to the experiential cooking category of the product. It can be used for indoor/outdoor gatherings such as terrace or backyard dinners. It can also be used for camping with access to a small generator.
Concept Ideations
Product 01 Elevations [swipe]
Final Concept 01: Function, Utility & Components [click on show more+ below]
A front Elevation product 01, Depicting the Tandoor Chamber in use, with LED indicator bars on the left signifying each heating element.
Above render shows the sliding tray with a grill top designed to bake Tandoori Roti's, Naan’s or Pizza’s (Ideally Flat Breads). The elevated grill allows airflow under the placed naan/roti to provide a crispy base. The LED indicators on the left represents the top tandoor grill element not in use hence glowing green.
The above render represents the Tandoor Grills storage, a foldable handle reduces the products depth by up to 35%. This feature could also be used to free up counter space in front of the product while in use.
Here is an Exploded View showcasing every internal andexternal component of this ElectricTandoor Grill. The view depicts the different components of the heat chamber and the plastic jacket that goes around the product. Placement of electrical wires, screws and rivets can be observed giving a clear idea of the products Manufacturability and Assembly.
The above render is a representation of the Electric Tandoors Grill Plate in use. It can be used to cook and char marinated meats over skewer sticks. Using the interaction panel on the right, one can control the temperature of the grill top manually or select a preset to cook specific food items.
Heating elements placed at the bottom and top of the tandoor chamber efficiently replicate traditional tandoori results. One can directly use integrated cooking presets or customize and save a setting with the help of a smart memory feature.
Show More
1:1 Scale Model 01
Final Product 02 [Version 02] Elevations [swipe]
Product 02 [Version 01] before changes.
Scale & Efficacy
The Number of Roti hot plates and their angle of inclination strongly affects the scale of the product. Switching from a 4 plate to a 3 plate arrangement makes the product smaller, more compact and easy to store and also leaves more free countertop space in the kitchen, but this eliminates the top action kebab skewers shown in version 01 as there is inadequate room between the plates.
These overlapping drawbacks and advantages enabled me to introduce 2 variants of the same product. Both being equally functional, they priorities of one aspect more than the other. The
Diameter marked in red is either too big or too small making it unfit for domestic use from a storage and functionality point of view respectively. The diameters marked blue and green are adequately sized and carry out the tandoors function efficiently.
Versions
After realising flaws in version 01, it enabled me to develop version 02 which used the same silhouette but eliminated the identified errors. The version 02 was designed with better aesthetics and added features that added to its cleanability and multiutility.
Final Concept 02: Function [Version 02]
A still view of the improvised version 02 concept that features higher functionality and an elevated aesthetic.
A dynamic led ring elevates the users experience depicting various heat levels inside the chamber.
The version 02 showcases a concealed sliding door along with a more snug coil placement for added safety.
The sheet metal surrounding the heat chamber encompasses each coil into its walls providing additional interior volume.
With adequate vents at the rear, directly placed up close to the fan cooled transformer box keeps the motor chamber cool eliminating the need to place vents under the Tandoor Grill. The sealed off bottom shields the internals from contaminants making it compatible for outdoor ground use.
The advanced shelf design comfortably houses all grill plates and prevents smaller plates from sliding inside out of reach. Since the kebab grill plate has a significantly larger diameter, it also has a lower thickness allowing it to slide all the way to the back, it does so due to the variable volume inside the shelf that creates dedicated spaces for the plates.
The bottom coil is now hinged to the back of the heat chamber allowing the user to lift it up for easy cleanability. Notice that this action is portrayed with the led ring glowing green, in order to do so the coils need to be completely cold to ensure the users safety. The center plate interlocks into the rotating platform and can be lifted and removed for cleaning.
Final Concept 02: Utility & Components [Version 02]
A look at the clean internals of the Electric Tandoor Grill. The bends in the sheet metal not only encompass the heating elements but also provides structural integrity to the walls of the chamber. The flat top of not only adds to the aesthetic appeal mimicking a traditional earthen tandoor but also acts as a platform to place plates or small bowls.
The added feature of a smoke box elevates the users food experience. The box can hold up to 6 ounces of wood-chips enough to add a smoky flavour to the condiments placed inside. A sliding door enables the user to open and close it with ease along with an ash tray that slots right under the base grill. The smoke passes through a small tunnel that cuts through the products outer jacket and the interior sheet metal wall.
Intricate joineries such as interlocks and screw fixtures can be viewed in the base of the product. The copper winded transformers under the black box can be seen, connecting to the main AC power source.
Here is an Exploded View showcasing every internal and external component of this Electric Tandoor Grill. The view depicts the different components of the heat chamber and the plastic jacket that goes around the product. Placement of electrical wires, screws and rivets can be observed giving a clear idea of the products Manufacturability and Assembly.
The final product in a real time scenario, giving a better idea of its form and scale.
1:1 Scale Model 02
