During the Covid-19 Pandemic, Becosules and Zincovite tablets were mass consumed for providing resistance against the virus. This packaging design approach was integrated with paper folding geometries such as the Yoshimura Buckling to create a unique more sustainable vitamin packaging. Targeting consumer psychologies, it creates a strong influence over the user in categories such as sustainable disposal or disposal for recyclability.
Type: Studio
Time: 04 weeks
Team: Individual Project
Exploring paper folding and buckling to implement into a real life product scenario. Packaging design has evolved from just serving as a covering/casing to a highly crucial human experience. Packaging strongly influence a users perception of the product inside. It can give a sense of quality, sophistication or even suspense.
The brief was to create a more product dependent packaging using innovative paper folding techniques to provide an experiential outlook. The experience contributes to the users mentality of possessing a user centric product, motivating them to dig deeper into the reasoning for this unique packaging approach.
Yoshimura Triangular Mesh Buckling
Yoshimura buckling is a triangular mesh buckling pattern found in thin-walled cylinders under compression along the axis of the cylinder, producing a corrugated shape resembling the Schwarz lantern. The reason this particular folding pattern intrigued me is because it converts a circular unified facade into a geometric pattern helping it collapse almost effortlessly. Using this benefit of collapsibility, that provides altering the bodies volume, made me incorporate it into a vitamin packaging where popped vitamin blister pack spaces are cut off creating micro waste.
Blister packaging is the most widely used pharmaceutical packaging process for pill based medication. Made using paper, plastic and aluminium. It is also widely used in other product packaging categories.
Factors Affecting Pharmaceutical Packaging
With its cost effective nature, blister packaging started gaining popularity in the 1960s and was adopted in various packaging segments such as toys & food.
Types of Blister Packaging
The main objective of blister packs being preserving and maintaining the medicine, it also is widely used because of its mass manufacturing abilities. Due to its cost-effective nature, recycling is not economically sustainable.
Factors
Plastics are widely used for a reason, they provide durability, resilience to factors such as heat, moisture and is inexpensive. In case of blister packs, it helps keep the medicines away from contamination for a very low cost.
End of Life
Iteration focusing on storage & stack-ability of blister packs.
Iterations focusing on ease of use along with collapsibility and disposal.
An ideation of the Yoshimura buckling pattern applied in this scenario adding to the products usability, storage and efficient disposal.
A viewing window to visually confirm the contained medication.
A QR code could educate users regarding proper disposal methods for the packaging.
The writing spaces can be used to track vitamin consumption. Prescriptions can be written directly onto the vitamin casing.
Pharmacies can use a pair of scissors and cut the packs into required doses for users who need medications in smaller quantities. Incase of daily vitamins, whole packs are exhausted very frequently and are not sold in smaller doses. Users cut off excess plastic from packs for easy storage creating micro plastic waste.
The package accommodates 15 tablets, same as the Becosules blister pack. Each level of the pack accommodates 3 tablets, which is one days worth of dose. Once each level is exhausted, the pack can be compressed reducing its volume for storage. Eventually, the pack will compress by 60%.
How does design influence user psychology to take one step closer to sustainability?
Design adds value to a product, interaction enables the user to notice products no matter their worth. Traditional blister packs serve the purpose of their creation but they contribute nothing towards sustainable manufacturing or recycling. Interacting with this vitamin packaging enables users to be more aware of what it signifies. Such as the QR code under the package demonstrates proper disposal/recycling methods. Having possession of something unique gives users a sense of inquisitiveness and responsibility eventually bringing behavioural change towards the product. It can also have a positive impact on individuals with ADHD or Autism.
Copyright © 2024 by Rishikesh Sonawane - All Rights Reserved.
Industrial Design Portfolio 2024
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